Trevor's Travels

Yes you can. In the past, blogs were only used by people to record their daily stories and happenings in the virtual world for others to read, but with the internet’s propensity to be attracted to fresh content, blogs have taken an online business turn for the better.

Now, more and more people are making profit from cyberspace with the use of their blogs and the concept is quite simple. Fresh content is something that the internet likes a lot, and when you have a situation where you are updating your blog on a daily basis, you get ranked on Google, depending on the amount of keywords that you have on your blog.

For example, if you were to be writing a travel blog, then inadvertently, there would be some similar keywords that appear in your blog that would coincide with people all over the world searching for tips on how to get the best travel deals or find out more about the countries they want to go to.

This is the critical element of the online home business that uses blogging as a platform, and when traffic is driven to your blog, you have the unique position of profiting from this very fact.

When there is volume going to the blog, there is potential to make money from them. The interesting thing about this is that you have just found a way, inadvertently, to get a targeted list of people interested in a certain industry to your blog. This is where you can then make recommendations to services online.

Whether it is Google Adsense, affiliate links or even direct selling, you have the basic elements for your online home business. This is how things work. But of course, you need to know how to start a blog that is designed to make money and the internet is rife with blogging tips from commercial companies or websites that can help you do this.

There is an art to making your blog into one that earns you money. Substantial amount of research will have to be done but more importantly, you also need to enjoy yourself in the process. Blogs are supposed to be fun, and the more personal and the more fun they seem, the better your gravity. Gravity in digital marketing terms is just how attractive your blog is to your target audience.

In the end of the day, a blog is a blog. People were making money from blogs a long time before the realisation that it had the potential to be enhanced in marketing and fiscal terms. Blogging is one of the ways that you can start up your own online business, and it is time you think about capitalising on the internet and content production as a means to open up a revenue stream for yourself. Writing blogs for money? It is surely a reality in this digital day and age.

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

·    Straight texts

·    Photographs or images (photoblog)

·    Video (videoblog)

·    Audio files (audioblog)

·    Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

·    Online journal or a web diary

·    Content managament system

·    Online publishing platform

A typical blog has the following components:

·    Post date -the date and time of the blog entry

·    Category – the category that the blog belongs to

·    Title – the title of the blog

·    Main body – the main content of the blog

·    RSS and trackback – links the blog back from other sites

·    Comments – commentaries that are added by readers

·    Permalinks – the URL of the full article

·    Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog – on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog – with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog – also known as litblog.

6. Travel blog – with focus on a traveler’s stories on a particular journey.

7. Research blog – on academic issues such as research notes.

8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog – on religious topics

11. Educational blog – on educational applications, usually written by students and teachers.

12. Collaborative or collective blog – a specific topic written by a group of people.

13. Directory blog – contains a collection of numerous web sites.

14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog – focus on non-human being or objects (such as dogs).

16. Spam blogs – used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

·    Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.

·    Business bloggers – people who focus on promoting products and services.

·    Organizational bloggers – people who focus on internal or external communication in an organization or a community.

·    Professional bloggers – people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

·    Advertising programs

·    RSS advertising

·    Sponsorship

·    Affiliate Programs

·    Digital assets

·    Blog network writing gigs

·    Business blog writing gigs

·    Non blogging writing gigs

·    Donations

·    Flipping blogs

·    Merchandising

·    Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

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